Elena AznarinGrowth AdsFacebook Launches Live-Stream Shopping Events, the Next Stage in its Evolving eCommerce PushFacebook is taking the next step in its evolving eCommerce push with the introduction of a new “ Live Shopping Fridays” series, which will…May 18, 2021May 18, 2021
Elena AznarinGrowth AdsNew Report Looks at Instagram Engagement Trends, Based on 100 Million Posts [Infographic]What’s working on Instagram in 2021, and which elements should you be adding into your Instagram marketing approach?May 12, 2021May 12, 2021
Elena AznarinGrowth AdsFacebook Updates iOS 14.5 Prompt to Encourage Users to Keep Data Tracking OnWith Apple now rolling out its controversial new Facebook has data tracking prompts as part of iOS 14.5, added a new element to its own iOS…May 3, 2021May 3, 2021
Elena AznarinGrowth AdsFacebook Will Soon Enable Businesses to Create Facebook Ads Within WhatsApp’s Business ToolsWith Facebook working to make WhatsApp a more all-encompassing tool for business and personal use, it’s also looking to provide more…Apr 28, 2021Apr 28, 2021
Elena AznarinGrowth AdsTikTok Launches Lead Generation Ads to Help Advertisers Collect Audience InformationTikTok is looking to help advertisers gain more direct insight on potential customers via a new Lead Generation ad option, which will…Apr 28, 2021Apr 28, 2021
Elena AznarFacebook and Instagram advertising prices are on an upward slopeSpending on social media will continue to see green shoots in the spring after a sharp jump in the last quarter of 2020. However, increased…Apr 26, 2021Apr 26, 2021
Elena AznarinGrowth AdsThe Evolution of Facebook and Instagram Video AdvertisingPeople are discovering and watching video in diverse formats across our family of apps, each offering distinct viewer and ad experiences…Apr 26, 2021Apr 26, 2021
Elena AznarinGrowth AdsWhy It’s Advantageous To Run Ads On Smaller Social PlatformsIn 2021, digital marketing requires a competitive advantage given the state of the global economy, as well as the crowded marketplace…Apr 22, 2021Apr 22, 2021
Elena AznarinGrowth AdsHow to Drive More Conversions (In Less Time) with Facebook Dynamic AdsFacebook provides advertisers with a wide variety of advertising products. However, few are as efficient at driving sales as dynamic ads…Apr 21, 2021Apr 21, 2021
Elena AznarinGrowth AdsGoogle Rolls Out New Insights into Rising Consumption Trends Within Google AdsWith the COVID-19 pandemic causing various significant shifts in online shopping behaviors, it can be difficult for marketers to keep up…Apr 19, 2021Apr 19, 2021